Dental clinics
Niche playbook · Dental clinics

Short-form growth for dental clinics.

For implants, aligners, veneers, whitening. Who is already winning, and the exact system we would run in your first 90 days.

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Dental clinicsImplants, aligners, veneers, whitening
Why short-form works here

A $4,000 implant needs a face, not a banner.

Patients research on Instagram and TikTok before they book, and a high-ticket procedure needs trust that a Google ad cannot buy. Seeing the actual dentist explain the actual procedure, in 30 seconds, is the trust.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

BW
The Bentist (Dr. Ben Winters)Orthodontist, Texas
16MTikTok followers
Dailyposting cadence

Chairside explainers, reactions to viral dental myths, and honest takes on what treatments cost. Built the largest dental audience on the platform from an ordinary practice.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

Chairside explainers

The dentist explains one procedure in 20 seconds with the model in hand. Filmed in batches of 10.

Pillar 2

Before and after, with the timeline

Not just the result: the number of visits, the cost band, what hurt and what did not.

Pillar 3

Myth vs fact

Whitening, charcoal, DIY aligners. Correcting the internet is the fastest authority builder in dental.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“Your dentist will never tell you this about whitening”Myth pillar, 41s
HOOK
“This is what a $4,000 implant actually looks like”Before/after pillar, 28s
HOOK
“3 things I check before I say yes to veneers”Explainer pillar, 35s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types SMILE

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Free 2-minute smile assessment (photo upload).

3 · CAPTURE
Lead lands with you

Front desk gets a lead with photos and a preferred slot.

4 · OUTCOME
Consultation booked

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 4 chairside sessions, publish 25 clips

Learn which procedures your local audience stops for.

Month 2
Double down on the top 2 procedures

Launch the SMILE keyword funnel, add before/after timelines.

Month 3
Boost the top 3 clips locally (Scale plan)

Report cost per consultation vs your current ad spend.

The number we report on
Consultations booked from DM

Not views. A dental clinic needs 6 to 10 implant consults a month to make the retainer trivial.

Dental clinics
Growth call

Your dental content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.