Law firms
Niche playbook · Law firms

Short-form growth for law firms.

For personal injury, family, immigration, employment. Who is already winning, and the exact system we would run in your first 90 days.

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Law firmsPersonal injury, family, immigration, employment
Why short-form works here

When something goes wrong, they call the lawyer they already watch.

People look for a lawyer at the worst moment. Being the one they have watched for months means the call comes to you, not to the directory listing you pay for.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

UL
Ugo LordAttorney, Los Angeles
6.9MTikTok followers
Daily"is this legal?" clips

Reacts to viral videos with a 30-second legal breakdown of what just happened and who is liable. Became the most-followed attorney on the platform from a solo practice.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

Your rights in 30 seconds

One scenario, one right, one action. The highest-share legal format.

Pillar 2

Case type explained

What a claim involves, what it can be worth, how long it takes.

Pillar 3

What to do in the first 24 hours

After an accident, a dismissal, a notice. Practical and urgent.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“Never say this to an insurance adjuster”Rights pillar, 32s
HOOK
“You can be fired for this. Legally.”Case pillar, 40s
HOOK
“What a $50,000 settlement really pays out”Case pillar, 44s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types CASE

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Free case review form (3 questions).

3 · CAPTURE
Lead lands with you

Intake team gets a qualified lead with the facts.

4 · OUTCOME
Intake call

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 2 sessions, publish 25 clips

Find your practice area with the most pull.

Month 2
CASE funnel live, first-24-hours series

Route leads into intake with qualification.

Month 3
Boost top rights clips in your jurisdiction

Report qualified intakes vs cost per lead from ads.

The number we report on
Qualified intakes from DM

Compare directly against your current cost per lead from Google or directories.

Law firms
Growth call

Your law content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.