Real estate agents
Niche playbook · Real estate agents

Short-form growth for real estate agents.

For agents, teams, brokerages. Who is already winning, and the exact system we would run in your first 90 days.

Instagram ReelsTikTokYouTube Shorts
Real estate agentsAgents, teams, brokerages
Why short-form works here

They follow you for months before they call.

Buyers and sellers follow an agent long before the transaction. Neighbourhood content and honest market takes make you the agent they already know when the time comes.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

GB
Glennda BakerAssociate broker, Atlanta
565kfollowers in year one
Dailyvideos since 2020

Straight-talking daily videos about buying, selling and agent life. Told the National Association of Realtors the channel now brings six figures in commissions.

RS
Ryan SerhantFounder, SERHANT.
9pieces per listing
3platforms, each cut differently

Turns every listing into nine short-form pieces, each formatted for the platform it lands on. Short-form is the funnel that feeds the listing pages.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

Neighbourhood in 30 seconds

One street, one school, one coffee shop. Local search intent nobody else is feeding.

Pillar 2

Listing walk-through, no music

Raw, honest, with the price and the catch. Performs better than the polished tour.

Pillar 3

Market truth of the week

Rates, inventory, what actually sold and for how much. Positions you as the source.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“This street will be worth 30% more in 5 years. Here is why.”Neighbourhood pillar, 44s
HOOK
“What $500k buys you here vs across the river”Market pillar, 38s
HOOK
“Do not buy in this building until you know this”Listing pillar, 31s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types LIST

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Off-market list or first-time buyer guide (PDF).

3 · CAPTURE
Lead lands with you

Agent gets name, email, budget band and timeline.

4 · OUTCOME
Buyer or seller consult

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 6 neighbourhoods + 2 listings, publish 25 clips

Find which areas and price bands your audience engages with.

Month 2
Weekly market truth series, LIST funnel live

Build the buyer list; start the seller angle.

Month 3
Boost top neighbourhood clips to a 15km radius

Report consults and listing appointments from DM.

The number we report on
Buyer and seller consults from DM

One extra closing a quarter pays for a year of the retainer.

Real estate agents
Growth call

Your real estate content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.