Financial advisors & accountants
Niche playbook · Financial advisors & accountants

Short-form growth for financial advisors & accountants.

For advisors, planners, tax and accounting firms. Who is already winning, and the exact system we would run in your first 90 days.

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Financial advisors & accountantsAdvisors, planners, tax and accounting firms
Why short-form works here

Money content is saved and shared. Almost no advisor does it.

Education beats promotion in finance, and the audience that saves a tax clip is the audience that books a planning call. Every clip is reviewed for compliance before it goes out.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

HY
Humphrey YangPersonal finance creator
3.4MTikTok followers
2MYouTube subscribers

Posted every day for 260 days to reach his first million. Explains one financial concept per clip in plain language. Named to the TIME100 Creators list in 2026.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

One rule explained

One tax rule, one allowance, one deadline. Evergreen and saveable.

Pillar 2

Money mistakes by age

25, 35, 45, 55. Each one is a segment of your ideal client.

Pillar 3

What a plan actually looks like

Anonymised walkthrough of a real plan. Demystifies the service.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“You are overpaying tax if you do this”Rule pillar, 34s
HOOK
“The retirement number nobody calculates”Mistakes pillar, 41s
HOOK
“Why I tell clients to ignore the news”Plan pillar, 37s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types TAX

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Checklist: 12 things to review before year end.

3 · CAPTURE
Lead lands with you

Booking link sent after checklist opens.

4 · OUTCOME
Discovery call

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 2 sessions, publish 25 clips with compliance review

Find which topics your audience saves.

Month 2
TAX checklist funnel, LinkedIn cross-posting

Build the list around year-end and deadline moments.

Month 3
Boost the top 3 on LinkedIn

Report discovery calls and their asset size.

The number we report on
Discovery calls from DM

One retained client a quarter covers the retainer for the year.

Financial advisors & accountants
Growth call

Your finance content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.