Short-form growth for b2b saas & founders.
For founder-led brands, seed to series b. Who is already winning, and the exact system we would run in your first 90 days.
Brand accounts get ignored. Founders get followed.
Short-form founder content on LinkedIn and Shorts fills the pipeline with people who already believe the thesis before the demo. The founder is the channel.
Who's already doing it in your niche.
Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.
The original pillar-to-micro model: one keynote becomes 30+ clips, distributed across every platform, then re-cut from the comments. One keynote run reached 35M views.
Three things we'd post every single week.
Pillars keep the account recognisable. Every clip belongs to one of them.
Build in public numbers
MRR, churn, what broke. Vulnerability is the growth hack.
Customer problem teardown
30 seconds on a problem your product solves, without naming the product.
Opinion on the category
Where the industry is wrong. Makes you the person people quote.
The first second decides everything.
Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.
From a comment to a booked call.
Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.
DEMOEvery clip ends with the keyword. No link in bio, no friction.
Direct DM reply from the founder with a calendar link.
Qualified by company size in the DM flow.
Tracked in the Monday report, by clip and by hook.
What we'd run, month by month.
The plan we'd bring to the call, adjusted to what you already have recorded.
Find the thesis your audience reacts to.
Start the founder newsletter tie-in.
Report demos booked and pipeline created.
Report pipeline value, not views, to the board.
Your b2b saas content, our numbers.
Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.