Aesthetic & med-spa clinics
Niche playbook · Aesthetic & med-spa clinics

Short-form growth for aesthetic & med-spa clinics.

For injectables, skin, laser, body. Who is already winning, and the exact system we would run in your first 90 days.

Instagram ReelsTikTok
Aesthetic & med-spa clinicsInjectables, skin, laser, body
Why short-form works here

The most visual niche, with a client who comes back every 3 months.

Content builds trust for the first visit and reminds for the next. Honest explainers from a real clinician outperform every polished before-and-after ad on the platform.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

MS
Dr. Muneeb Shah (DermDoctor)Dermatologist, North Carolina
17.7MTikTok followers
#1dermatologist creator

Reacts to skincare myths and explains treatments in under a minute. Became the largest dermatology audience on TikTok, then launched his own product line on top of it.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

Treatment explained in 20 seconds

What it is, what it costs, what it feels like, how long it lasts. Straight answers win.

Pillar 2

Real client, real timeline

Day 0, day 7, day 30. The honest middle is what nobody else shows.

Pillar 3

Red flags when choosing a clinic

Positions you as the safe choice while filtering out bargain hunters.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“Botox at 25: smart or a mistake?”Explainer pillar, 36s
HOOK
“What actually happens 7 days after filler”Timeline pillar, 29s
HOOK
“Why we turned this client away”Red flag pillar, 42s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types GLOW

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Free skin or treatment plan quiz.

3 · CAPTURE
Lead lands with you

Result sent by DM with a recommended first visit.

4 · OUTCOME
Consultation booked

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 3 treatment days, publish 25 clips

Find the treatments your audience asks about.

Month 2
GLOW quiz funnel, client timelines

Start the reminder angle for existing clients.

Month 3
Boost top explainers locally

Report consults and rebooking from DM.

The number we report on
Consultations and rebookings from DM

Repeat treatments mean every new client is worth several first visits.

Aesthetic & med-spa clinics
Growth call

Your aesthetics content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.