E-commerce & DTC brands
Niche playbook · E-commerce & DTC brands

Short-form growth for e-commerce & dtc brands.

For products with a story and a founder. Who is already winning, and the exact system we would run in your first 90 days.

TikTokInstagram ReelsYouTube Shorts
E-commerce & DTC brandsProducts with a story and a founder
Why short-form works here

The cheapest creative testing lab a brand can run.

What wins organically becomes the ad that actually converts. Organic short-form finds the hook, the objection and the format before you spend a dollar on media.

Running this playbook

Who's already doing it in your niche.

Businesses and creators growing on exactly this model: long-form clipped into daily short-form, attention routed into DMs and bookings. Public accounts, open them and look.

SD
Scrub DaddyHousehold products brand
1.8MTikTok followers
Self-awarebrand voice

A sponge company that behaves like a creator: jokes, trends, replies to comments as content. Reached Gen Z at a fraction of what paid media would cost.

Content pillars

Three things we'd post every single week.

Pillars keep the account recognisable. Every clip belongs to one of them.

Pillar 1

Product in use, no pitch

Someone actually using it. The format TikTok Shop was built on.

Pillar 2

Founder story

Why it exists, what almost killed it, what it costs to make.

Pillar 3

Objection answered

Price, shipping, durability. Every comment becomes a clip.

Hooks

The first second decides everything.

Sample hooks from our bank for this niche. We write and test 8 to 10 new ones a month.

HOOK
“We almost did not launch this”Founder pillar, 42s
HOOK
“This is why it costs $89”Objection pillar, 33s
HOOK
“Watch what it does after 30 seconds”Product pillar, 26s
DM funnel

From a comment to a booked call.

Built in ManyChat on Instagram and TikTok. The keyword is the only thing the viewer has to type.

1 · COMMENT
Viewer types SHOP

Every clip ends with the keyword. No link in bio, no friction.

2 · DM
ManyChat replies instantly

Discount code delivered by DM.

3 · CAPTURE
Lead lands with you

Code tracked as a DM attribution source.

4 · OUTCOME
Order placed

Tracked in the Monday report, by clip and by hook.

First 90 days

What we'd run, month by month.

The plan we'd bring to the call, adjusted to what you already have recorded.

Month 1
Film 2 product days, publish 25 clips

Find the format and objection that moves.

Month 2
SHOP funnel live, founder series

Attribute orders to DM codes.

Month 3
Turn top 3 clips into paid ads (Scale)

Report DM-attributed orders and ad CPA on proven creatives.

The number we report on
DM-attributed orders

Plus the CPA drop when proven organic clips become the ads.

E-commerce & DTC brands
Growth call

Your e-commerce content, our numbers.

Thirty minutes. Bring your best long-form piece; we bring what is working in your niche right now and the number we would expect to move.

Other niches

Not your niche? Pick yours.